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Episode 4: From Contact to Customer to Raving Fan

By Phil Slorick and Zoe Cuthbertson

Every customer goes on a journey with your business. Find out what that journey is and how to make the most of it for both you and your customer.In this episode you'll discover:why it’s so important to understand the rules of human relationshipsthe 5-step journey that gets a contact to a customer and then a raving fan of your businesshow the ‘bow tie funnel’ could help ensure your sales and marketing processes are more effective, reliable and profitablePhil Slorick and Zoe Cuthbertson reveal ideas, tools and tactics to use in your marketing that put your ideal customer at the heart of everything you do, and attract more of them to your business.Resources for this episodeDownload an infographic of the bow tie funnel (courtesy of In The Know)

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