When the client stops returning your calls (Inside PR 524)
By Joseph Thornley
On this week's Inside PR podcast, we look at several developments and topics of interest to PR practitioners and agency leaders: Google+ has gone away. We reflect on its demise and what it did and didn't mean for us in its prime and at the end. The retro-lovers among us may have noticed the return of the Palm brand name. It may go to show that there's always a demand for people who turn left when the rest of us turn right. There's a new podcast for PR agency leaders, aptly named the Agency Leadership Podcast. And Gini Dietrich is co-hosting it with former Custom Scoop CEO Chip Griffin. Each week, Gini and Chip will provide insight into the challenges, skills and moves necessary to run an agency in the gig economy. This is Gini's third podcast. She will continue to co-host Inside PR with Martin and Joe and she will also offer advice for practitioners on Spin Sucks. The era of Gini Dietrich podcasting truly has arrived. Is your boss an Algorithm? Algorithms are everywhere. They determine the content we see. They rate our performance at work. And their influence over us is expanding and growing. Is this something we should simply accept or should we become proactive in examining and shaping how and when they can be applied? What do you do when clients refuse to call back? Last week, an agency owner raised the question in the Spin Sucks Community on Slack of how to handle a non-responsive client. We've all seen clients who get busy, who disappear for a while, or who are chronically late with feedback. And we have a good discussion of how we have dealt with that in the past.