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How to Spring Forward with a New Brand, feat. Ian Grundy of Adecco Group

By Jorgen Sundberg

We speak to Ian Grundy, Head of Marketing & Communications - Adecco Asia Pacific about launching a new professional staffing brand across the region. We also find out how Adecco Group encourages its leaders and employees to be advocates on social media and what digital brands inspire Ian. Tell us about Adecco Group and your role there? How did Spring Professional come about, what was the problem you wanted to solve? What were the steps you took to launch the new brand? What are some of the tough lessons you made along the journey? What social and digital channels work best for Spring Professional? How do you encourage leaders to be social? Where is Spring Professional now as a brand and business? What asocial/digital brands that inspire you? What’s the next big thing for the recruitment industry in general and Adecco Group in specific? Where can we learn more about you and Adecco Group? Article: http://linkhumans.com/podcast/spring-brand-ian-grundy All show notes: http://linkhumans.com/podcast Subscribe on iTunes: http://bit.ly/smknowhow

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