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Episode 049: What’s Your Amazon Strategy?

By Oracle Bronto

Whether you’re a B2C or B2B retailer, having a considered Amazon strategy is critical for your business.  In this episode of the podcast, B2B & B2C ecommerce strategist, advisor and author, Brian Beck discusses how to create an Amazon strategy that helps you successfully compete on — and even against — Amazon. He also details the B2C and B2B nuances, challenges that come with selling on the marketplace, and when avoiding the platform makes the most sense.  You’ll hear about: · Why you should have an Amazon strategy, even if you don’t sell on the marketplace. · How Amazon product searches impact retailers. · Ways to determine your key differentiators and why they’re so important. · How products’ categories impact your strategic approach. · Ways to compete with Amazon when you’re both in the same product category. · How post-purchase email messaging fits into your Amazon strategy. To contact Brian or learn more about his services: Email: Websites: Twitter: LinkedIn:

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