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Ep. 8 Bird & Wolf - Emma Roberts

By Emma Sayle

Founder Em Roberts talks about all things BIRD + WOLF……When I was growing up my mother had a boutique selling second hand designer clothes. Women used to come to the shop and sell their unwanted or unworn designer clothes and of course, buy more whilst there! It was the perfect example of sustainable shopping – and that was back in 1985!So, when I was searching for ‘army style’ jackets I realised the answer was  staring me in the face. Use the real thing!Not only does the durability and the quality of the products surpass a lot of todays factory made clothes, the sustainability factor was a no brainer. From my experience working in my mothers boutique to use clothes that were already made seemed to me to be a very ethical and sensible thing to do. I love that many of our jackets have had a journey, I love the distressed look of them.I love the wear and tear and some have the most amazing darning work on the collars! Also, some have the most incredible array of badges. Another element of Bird + Wolf, that I love is it’s gender neutrality. I remember getting annoyed as I kid that mens and womenswear was separated. To be dictated which type of clothes to wear kind of got to me. Why couldn’t I go into the mens department and buy that t- shirt or that jacket? I felt as a teenage girl people would be looking at me weirdly. Why couldn’t all the clothes be in one section?’ Why do we have to be told what certain genders should wear? That is why I love the fact that all our clothes can be worn by everyone.A bit about SistrSistr's, a dedicated platform for women to connect, share and learn. On Sistr, professionals gain access to a network of qualified female experts covering a whole range of industries and skills, to help them grow their business.Sistrs can chat with other Sistrs via the platform on a variety of business topics, find out about and attend a carefully curated events schedule and choose to work together beyond the platform, hand-picking from a network of Sistrs to create their own advisory board and build out a team of elite female professionals to move their business forward. Qualified in their respective fields with proven evidence-based experience, Sistrs can chat, participate in forum discussions or commit to mentoring for just one hour per month which they do so with no expectations in return.  However, they’re aware that their consultancy can lead to forming beneficial relationships beyond the initial hour. Creating real opportunities Sistr to Sistr. 

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