How To Make The Ordinary, Extraordinary… with Luke Sherwin

By Mike Dillard

It would be extremely hard to think of a business more difficult to build than the one Luke Sherwin founded, and yet Casper Mattresses produced $20 million in revenue in their first 12 months. So how you do take one of the most boring product categories in the world, and make your marketing go viral? How do you make enough profit to grow a business from a $900 sale that your customer only makes once every 10 years? How do you turn the agonizing process of buying a bed, and turn it into an extraordinary experience people film and post on YouTube, and how in the world did they manage to acquire the Casper.com domain? Well, today you’re going to learn the answers to all of the questions and much more in this fascinating interview with Luke. The audio quality is a little rough, but don’t let that stop you. This is a master class on how to differentiate your products from your competition, and how to build an extraordinary a brand that people rave about. Please help me welcome, Luke Sherwin, of Casper.com

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