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PIP 026: Brand Identity Development - The Wholistic Approach with Flaco Creative - Jerry Hernandez

By Javier Mercedes

Jerry Hernandez of Flaco Creative is an hustling entrepreneur all about Brand Identity Developement. Taking brands further than just a logo and color schemes, We talk about his wholistic approach to a brand and all the nuances that entails including people, objects and culture, among other things. He gives a specific example of a water company he’s working with right now and they’re process to find a unique selling position. I also think that you will really resonate with how much Jerry wants success for himself and is willing to put in the hustle and effort necessary to achieve his success on his own terms. Meaning, doing what he is passionate about being a creative making art through branding, design, and marketing. Jerry is a very good photographer, the quality of his scenic photos really have that Instagram aesthetic businesses are looking for. If you don’t believe me take a ponder minute on his instagram page @flaco_creative and you will see what I mean. To that end we also discuss doing business as an influencer on instagram and his thirst for adventure. Specifically his ocean photography with dolphins and deep sea diving. @JavierMercedesX@flaco_creative Javier Mercedes: https://JavierMercedes.com Instagram: https://www.instagram.com/javiermercedesx/

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