From the local music scene to a global phenomenon, K-Pop’s popularity knows no bounds. What is it that makes the genre such a massive hit with audiences around the world? In this episode, Spotify’s Kossy Ng weighs in on K-Pop’s rise to fame while Babi Dewet and Érica Imenes, hosts of the Brazilian podcast “K-Papo,” explain why K-Pop fans are so dedicated. From Brazil, we head to the U.A.E., home to actor, singer, and comedian Wonho Chung, to hear his thoughts on why the genre resonates so well in the Middle East. Finally, we speak to the K-Pop band Stray Kids who share details on their approach to music and deep connection with fans.