#354: Real 4-Hour Workweek Case Studies — How to Generate 8-Figure Revenue at Age 21 (Or Any Age)
By Tim Ferriss: Bestselling Author, Human Guinea Pig
"I think the role of the entrepreneur in the world is to find ways to do things better or more efficiently and then try to do that as many times over with the help of other people." — Santiago NestaresBenedict Dohmen and Santiago Nestares of Benitago Group, both 21, met as computer science students at Dartmouth College. Both worked very long hours in the library and suffered from back pain. They began collaborating on a prototype for a product that ended up being called the Supportiback, gathering feedback from members of the Dartmouth community, including a local hospital president and professors and students studying engineering and medicine.They launched the product on Amazon in the UK, and when it seemed their first small order was in danger of selling out quickly, they arranged financing from their supplier and were off and running. Since then, they've entered the US market on Amazon, and are on track for nine-figure revenue in 2019. They have introduced 120 consumer products, and are trying to become an alternative to big consumer products companies through a strategy of applying their successful scale-up strategies to brands they acquire.Also joining us in this special episode is Elaine Pofeldt (@elainepofeldt), an independent journalist and speaker who specializes in careers and entrepreneurship. She is the author of The Million-Dollar, One-Person Business: Make Great Money. Work the Way You Like. Have the Life You Want, in which she looks at how entrepreneurs are scaling to $1 million in revenue prior to hiring employees.Please enjoy! This podcast is brought to you by Peloton, which has become a staple of my daily routine. I picked up this bike after seeing the success of my friend Kevin Rose, and I've been enjoying it more than I ever imagined. Peloton is an indoor cycling bike that brings live studio classes right to your home. No worrying about fitting classes into your busy schedule or making it to a studio with a crazy commute.New classes are added every day, and this includes options led by elite NYC instructors in your own living room. You can even live stream studio classes taught by the world's best instructors, or find your favorite class on demand.Peloton is offering listeners to this show a special offer. Visit onepeloton.com and enter the code TIM at checkout to receive $100 off accessories with your Peloton bike purchase. This is a great way to get in your workouts, or an incredible gift. Again, that's onepeloton.com and enter the code TIM.This episode is also brought to you by Charlotte's Web, which makes a CBD oil, a hemp extract, that has become one of my go-to tools. Charlotte's Web won't get you high, but it does have some pretty powerful benefits, and it works with your body's existing endocannabinoid system. Some of the most common uses are for relief from everyday stressors, help in supporting restful sleep, and to bring about a sense of calm and focus.Visit cwhemp.com/tim to take a quick quiz, which will determine the best product for your lifestyle. Charlotte's Web is also offering listeners of this podcast 10% off with discount code TIM.