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Ep. 184: Denny Hamlin makes a trip to FedEx headquarters

By Nate Ryan, NASCAR on NBC Sports

The NASCAR on NBC Podcast travels to FedEx's home base in Memphis, Tenn., with driver Denny Hamlin to learn about what makes this long-running driver-sponsor relationship work, starting with a tour of FedEx's largest hub (3:00); the No. 11 pilot meeting one of the FedEx pilots (4:00); Hamlin meets with employees for a Q&A (5:30); he explains the choice that won him the 2019 Daytona 500 (6:30); what Hamlin wants his legacy to be (7:30); why he chose racing and what keeps him going (8:00); meeting some of the FedEx employees who support the No. 11 (10:00); why the sponsorship works financially and emotionally for Fed Ex (11:15); how the company generates a billion impressions through NASCAR annually (12:30); whether FedEx is concerned when other sponsors leave NASCAR (13:30); recalling Hamlin’s first big splash with FedEx (14:30); when Hamlin first got inklings that he might drive the car in 2005 (16:15); the amusing way that Hamlin found out he’d be in the No. 11 car for the first time (18:00); how it felt to represent a major sponsor for the first time (20:00); Hamlin’s role as FedEx’s No. 1 spokesman in sports (22:00); the importance of branding for FedEx and how it still catches Hamlin off guard (24:00); Hamlin’s hopes for staying with FedEx in the future (25:30).

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