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Inside PR 432: More must-have apps for communicators in 2016

By Joseph Thornley

Martin here and this week, it’s part two of our discussion about apps and tools we like. But first #IPRMustKnow: The Twitter 10K – No it’s not a marathon, it's the chatter that Twitter’s going to increase its character limit to 10,000 (from 140). We’re mixed on what we think about this. Gini feels it’s another replacement for the verbosity of emails. Joe noticed that even with more characters in DMs, he’s getting fewer of those. I wonder if this isn’t another way to keep people on the platform in mobile. OK, we all like Twitter the way it is... but we also don’t want to be curmudgeons. Peach – the social network flavour of the moment. Peach is a new social network and messaging app created by Vine’s co-founder. Have you tried it? When we recorded this episode, Gini, Joe and I each had two friends on it and (hint) they’re all hosts of IPR. It’s too early to tell whether or not Peach will catch on – certainly the network effect isn’t evident yet. But, like all new social platform, we encourage you to check it out and see for yourself. And feel free to connect with us there. And that brings us to our main topic - apps we like and use. SlackIf you haven’t tried it, Slack is a collaborative chat and networking app that helps manage projects and workflow. Among other things, we use it to prep for IPR. You can set up channels for conversations specific to your needs (i.e. client channels, trends, etc.), add and save links, post documents and easily find what you’re looking for through its search. We all like its simplicity and that it gives us the ability to communicate in the moment. AuphonicAuphonic is an audio production app that we use to produce IPR. It lets us edit, include metadata, equalize sound and reduce hum. And because of Auphonic, Inside PR now has its album art back on iTunes. What other apps would you recommend? We’d love to hear your suggestions and test them out.

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