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22. How to find your big idea, w/Spanx's Sara Blakely

By WaitWhat

How to find your big idea? Look for it. And look for it. And be ready to act. Spanx founder Sara Blakely was actively seeking a business idea when she thought of Spanx (she shares a never-fail technique). Then she moved fast, found help in the right places, and went all-in. The result: A billion-dollar company and women's wardrobes transformed.. With cameos by National Geographic Explorer Andrés Ruzo, and the former director of the US Patent & Trademark Office Michelle Lee.Read The Boiling River by Andrés Ruzo.Read a transcript of this interview at: https://mastersofscale.com/brit-morin-the-millennial-episode/Subscribe to the Masters of Scale weekly newsletter at http://eepurl.com/dlirtX

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