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Why Marketing Storytelling Matters Now More Than Ever

By Louis Grenier | No-Fluff Marketer

My guest today is Michael Troiano, a Harvard Business School graduate and former Chief Marketing Office of Actifio, a global enterprise data-as-a-service provider. He is currently venture capitalist based in Boston at G20 Ventures, and has nearly 25 years of executive leadership experience, working with name brand companies such as PepsiCo, Jiffylube, Ragu and Hewlett-Packard. In this episode we touch on his personal story and discuss why marketers should focus on marketing storytelling instead of optimization. We’re also going to go over a detailed step-by-step methodology on creating a story that people will actually connect with. Listen in as he shares valuable advice to new marketers, such as why they need to focus on finding a good boss instead of a good business.  Topics Discussed in this Episode:  Michael’s background and how he got involved in marketing Accountability and metrics that are actually meaningless Good storytelling as a foundation of marketing Actionable tips to improve your storytelling strategy Advice for new marketers on getting started  Resources:  Ogilvy on Advertising by David Ogilvy Born Standing Up by Steve Martin How Hard Can it Be? Podcast Michael Troiano Blog - Michael Troiano Twitter - @miketrap

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