Welcome to the Weekly Marketer Podcast. Every single week we interview deep dive experts in one of the many fields of marketing to drop huge knowledge bombs from the best of the best and teach you how to take your marketing skills to the next level. This week we sit down with Chris Franks. Chris is a startup founder veteran having founded multiple companies in the past as well as being one of the organizers of the largest startup meetup in Denver "Denver Founders". Recently, he's been building Cleverfunnel which is a marketing agency focused on helping growth stage companies. Today, he goes through what customer empathy is, and why it's so important to building a world-class marketing program.