This browser doesn't support Spotify Web Player. Switch browsers or download Spotify for your desktop.

Yes to more transparency and balance

By Joseph Thornley

Instagram released some information about how its algorithm determines what we see. Every individual has a unique feed. But all of us gain some insight from Instagram's disclosure. A praiseworthy step toward greater transparency is how the social media sausage is made. Last October, Facebook de-emphasized news in the Facebook Newsfeed. The bottom dropped out of many publishers' traffic. New data from Chartbeat suggests that the system is returning to a healthier mix in which traffic to publishers from Google Search and direct has increased to provide a more balanced flow of traffic. Balance is good, in that it reduces the relative importance of any single platform.

Listen to Yes to more transparency and balance now.

Listen to Yes to more transparency and balance in full in the Spotify app