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What It Takes To Go VIRAL with Josh Rossi - BGP 57

By Spencer Shaw

Josh Rossi was just named as one of the top Dad’s in People magazine and his photography work is going viral worldwide. He’s the Dad and creative genius behind the little girl Wonder Woman and the most recent Beauty and the Beast hit. He shares what work he did to go viral and how he’s using it to grow his business. Show Notes: 00:05 Summary highlights of our interview 01:27 Josh’s background 03:30 Why Josh’s photography work is going viral worldwide 05:05 Planning it to go viral 06:29 In a multi-million share viral campaign right now 07:27 You can calculate if it’s going to go viral from 3 pushes 1. Influencer 2. Media 3. Paid Marketing 09:11 The director of the Wonder Woman movie tweeted about it to create the tipping point 09:37 How do you avoid sabotaging a viral campaign 12:26 If you have a success too early you don’t learn the hard work 13:48 The normal things he does to grow his business 14:23 If you build with quality it will benefit you in the future 14:29 Creating his online influencer group 17:27 Building his local influencer group 19:05 Going viral isn’t sexy 19:58 Helping Devin Graham opened commercial opportunities for him 20:33 Provide value to others unexpectedly - the law of reciprocity 21:12 What he’s doing in the future 22:38 Say thanks to Josh and follow him on Instagram   Resources: Josh’s film school Webssite Instagram - People Magazine about Wonder Woman photo shoot Inside Edition about Beauty and the Beast photo shoot

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