In this episode, Yonathan Arbel, Assistant Professor of Law at the University of Alabama School of Law, and Roy Shapira, Associate Professor at IDC Herzliya in Israel, discuss their article "Theory of the Nudnik: The Future of Consumer Activism and What We Can Do to Stop It," which will be published in the Vanderbilt Law Review. They begin by explaining what makes someone a "nudnik," and why nudniks are different from other kinds of consumers. They present a "theory of the nudnik," which explains why nudniks may be particularly good at representing consumer interests. They observe that technology now makes it easier for sellers to avoid nudnik consumers. And they argue that policymakers should encourage nudniks. Arbel is on Twitter at @ProfArbel.This episode was hosted by Brian L. Frye, Spears-Gilbert Associate Professor of Law at the University of Kentucky College of Law. Frye is on Twitter at @brianlfrye.