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Leveraging Data in Marketing with Carrie Palin, CMO at Splunk

By The Mission

“Just about every problem needs some data to solve it. We cannot manage what we cannot measure.” — Carrie Palin What makes a great marketer? Carrie Palin, Chief Marketing Officer at Splunk, shares her experience in marketing and why she thinks every CMO needs a data scientist in their marketing department. Prior to joining Splunk, Carrie served as CMO at SendGrid, and was the first CMO at Box. Carrie also served as the VP of Marketing for IBM’s Cloud Data Services and Analytics Software Division and spent more than 15 years at Dell in various marketing roles.  On this episode, Carrie joins us to discuss her career experiences and the leadership lessons she has learned along the way. She also shares advice for new CMOs and what to do when you're a leader in an organization that's being — Mission Daily and all of our podcasts are created with love by our team at Mission.org. We own and operate a network of podcasts, and brand story studio designed to accelerate learning. Our clients include companies like Salesforce, Twilio, and Katerra who work with us because we produce results. To learn more and get our case studies, check out Mission.org/Studios. If you’re tired of media and news that promotes fear, uncertainty, and doubt and want an antidote, you’ll want to subscribe to our daily newsletter at Mission.org. When you do, you’ll receive a mission-driven newsletter every morning that will help you start your day off right!

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