The Power of Social Media for Professional Services
By Jay Baer and Adam Brown
Mitch Jackson, aka “The Streaming Lawyer,” joins the Social Pros Podcast to discuss how social media can be a game-changer for professionals. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud LinkedIn Marketing Solutions Full Episode Details Being a powerful story-teller in court can also help you become a powerful story-teller across social media. Yet, people in professional services are often wary of posting on social media. That might not be a surprise, but sharing knowledge on a global platform can open you up to new clients and new opportunities. That’s what my guest this week, Mitch Jackson, trial attorney and Senior Partner at Jackson & Wilson Inc, has done. Using his court room communication skills, he has taken social media by storm. Tune in to find out how social media can be a game-changer for professionals. We talk to Mitch about his successful social strategy and how that has transformed his career. His social media presence even led him to becoming a best-selling author and a social media and live streaming consultant. And, he also gives us tips for other lawyers and professionals looking to build their online audience. So, if you thought all lawyers were stuffy – then you won’t want to miss the truly inspirational social media force that is Mitch Jackson. In This Episode: 08:33 - How Mitch moved from helping on a 1:1 basis to helping a global audience 10:57 – Ask your customers how they want to communicate with you 15:12 – How to communication is key to building your presence on social media 16:56 – How Mitch gets his content inspiration and grabs attention 19:37 – How professional service firms can harness social media 24:23 – Should you worry about the ROI on your social engagement? 27:09 – Top 3 tips on how to communicate and create relatable content 29:47 – Why consistency is so important to your content strategy 30:42 – How repurposing content can save you time and reach more people 34:08 – Regulations about social advertising by law firms 38:30 – How future lawyers can utilise social media to build their brand 40:43 – What's next for Mitch Jackson? Resources Grab your copy of Salesforce’s “The State of the Connected Customers” Report Get the new State of Marketing report for free from Salesforce Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Redeem a FREE $100 LinkedIn advertising credit to launch your first campaign with LinkedIn Marketing Solutions Read “The Ultimate Guide to Social Media For Business Owners, Professionals, and Entrepreneurs” by Mitch Jackson Check out Mitch’s blog - “Streaming Lawyer” Listen again to Amy Woods, Founder of Content 10x on “How to Repurpose Your Content on Social for Maximum Results” Visit SocialPros.com for more insights from your favorite social media marketers.