#83 Can Small Bras Be a Big Market?

By Gimlet

In VC, investors want to win big — that’s why they love highly scalable tech companies so much. But today’s founder, Jaclyn Fu, is selling actual things. Her startup, Pepper, makes real bras in a very real factory. There’s no tech except that you can buy her company’s stuff on the internet. So how do you convince investors that the opportunity is massive, when there’s nothing scalable about your startup? Today's investors are Maia Bittner, Elizabeth Yin, Sheel Mohnot and Charles Hudson. Here is Elizabeth's Twitter thread about debt vs VC financing for startups.

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