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356: Transitioning From Providing Value to Selling (Without Feeling Awkward)

By Sean McCabe and Ben Toalson

You're doing all the right things: providing value up front, helping people, giving them clarity, and building a relationship. Now you need to make the transition to actually selling something—and it feels awkward. There's a reason it feels awkward (but it doesn't have to). If you've ever edited a video before, you know there are different transition effects you can use between video clips. Most commonly, one clip will cut straight to the next. But you can also use a transition. A transition isn't instant but rather gradual. It's not overly long—maybe just a second or two—but it's enough for the viewer to follow along. If you say, "Nice to help you, buy my thing," it's no wonder you feel awkward. You need a transition. Done right, it can feel natural. It should feel natural! This topic applies to your conversations as well as your emails and other content. Today, we primarily talk about making the transition from providing value to selling in your email autoresponders (as a continuation of our sales funnel series).

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