How Instagram Made Me Buy a Worm Farm

Consume This

Oct 18

28 min 28 sec

Is social media encouraging you to buy things you don’t need? According to podcast host Sophie Richardson the answer is no... but then again, she thinks the worm farm subscription Instagram has just sold her is an essential item!On this week's episode we explore how Instagram is changing the way we shop. Specifically, we’re on a quest to find out how it convinced Sophie to sign up for that subscription worm farm. How was she targeted, and how did Instagram know exactly what she wanted, even before she did?Huge thanks to this week's guests Mr. Worm Farm A.K.A. Leo Murray and Victoria University Of Wellington professor Michael Daubs. You can get in touch via For updates follow us on Facebook, Instagram or sign up to our mailing list here.

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