357: How Marketing & Sales Alignment Increases Revenue w/ Dave Rigotti
By Sangram Vajre
Every company aims to achieve marketing and sales alignment. But how to do it? Why not ask a leader at one of the world’s top marketing companies, Marketo? On the latest FlipMyFunnel podcast, guest host Daniel Rodriguez quizzed Dave Rigotti, Head of Enterprise Demand Generation & ABM for Marketo at Adobe, about how to get sales and marketing to work hand-in-glove. This is a topic Rigotti is uniquely suited to talk about. He was VP of Marketing at Bizible. Bizible was then acquired by Marketo, which a month later was acquired by Adobe. In two months, he went from doing ABM for a company of 100 employees to one that had 20,000.