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Your Personal Brand Starts with Your Vision

By Curt Mercadante

Too many people start building their personal brand by focusing on their logo, or their Web site, or which social media network to use. Instead, you have to start within. You have to define who you are as a person, so you can live and speak to that truth. Define your vision that combines your purpose with the impact you want to have on the world. That’s where you should start in building a compelling personal brand.

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