This browser doesn't support Spotify Web Player. Switch browsers or download Spotify for your desktop.

31. Why is Spotify getting into podcasts? with Danielle Lee

By Kantar & Saïd Business School

The Culture Next global trends report from Spotify explains how younger audiences are changing – experiencing screen exhaustion and re-evaluating their relationship with digital media, they are moving to new channels and expecting new, personalised but connected experiences. With these trends and the ubiquity and innovation in audio, says Danielle Lee (Global Vice President, Partner Solutions at Spotify), it is a perfect time for agencies and brands to consider getting creative on platforms like Spotify. But how do they do that? What does good look like? And why is Spotify launching Spotify Originals (and signing deals with the Obamas), to capitalise on a growing interest in longer form podcast content? Find out.

Listen to 31. Why is Spotify getting into podcasts? with Danielle Lee now.

Listen to 31. Why is Spotify getting into podcasts? with Danielle Lee in full in the Spotify app