Bronto: Joe Colopy
By Ritwik Pavan
In the early 2000s, Joe Colopy left his job to launch a startup. He worked without a paycheck for 3 years before launching Bronto. The startup went from being an e-mail marketing newsletter platform to an online tool that allowed companies to communicate with one time buyers and make them lifetime customers. Today, Bronto is run by Oracle's NetSuite after it was acquired for $200 million in June 2015.