Simon Lucey @ Hype Collective
By Ellie Hale, Daniel de la Cruz
In this episode we speak to Simon Lucey - the founder of student marketing agency Hype Collective. This time of the year is usually the busiest for universities with 1000s of events to attract potential students - however COVID has had a massive impact on the higher education sector. Simon and his agency had to adapt quickly within his niche. We talk about their product innovation and how he found ways to keep his agency pushing forwards.