Without a Brand, it's a Commodity.
We chatted with Tara Eggenspiller, who started her own line of handbags from home, about the importance of branding. Listen for her tips on starting a fashion company, finding a niche in a saturated market, and building a brand identity to establish yourself and attract the right audience. Angela Mariah Handbags: https://www.angelamariah.com/ IDA Website: https://thinkida.com IDA is a mobile app that makes entrepreneurship navigable and user-friendly. Get smart suggestions and recommendations on what you need to do next, connect with other founders, analyze your competitors and audience, and find mentors and investors. --- Support this podcast: https://anchor.fm/thinkida/support