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The Man That Wrote the Book on Direct Marketing and Data, Ron Jacobs

By Justin Womack - Marketing SEO

Episode #44 -  Ron Jacobs, the author of the best-selling book "Successful Direct Marketing Methods" joins the show today to talk about the state of direct marketing in 2019 and the importance of data as a marketing professional. Ron's book has sold more than a quarter million copies, it has been translated into a variety of languages, and it is currently in its 8th edition. Ron has hit it big with this book in Japan where they have changed the name to "The Marketing"and they have built a shrine in honor of him.   Ron is the CEO and founder of Jacobs & Clevenger – a marketing agency with extensive expertise in customer relationship marketing. The marketing industry veteran, author and teacher has nearly four decades of marketing experience and is a recognized leader in the marketing community for his work surrounding direct marketing. Ron has led clients like Mercedes, Ulta,, Humana and Cintas (to name a few). For anyone interested in learning about direct marketing or taking a deeper dive into data, analytics, and insights, Ron Jacobs is the absolute expert in these areas and he drops some massive wisdom bombs right here in this interview.  Get Ron Jacob's Book on Amazon:  Connect with Ron on LinkedIn:  This episode is brought to you by multiple sponsors including Pantheon & BannerSeason. Pantheon powers over 285,000 sites and is trusted by thousands of marketing and development teams around the world. Marketers and developers build, host, and manage their most important websites on Pantheon. To check it out and claim a special listener offer for Pantheon, go to:  The relationship marketing & automation powerhouse BannerSeason also sponsors. Send your clients & contacts personalized mugs, brownies, water bottles, and more. At BannerSeason, you can customize these items with any image you choose and include the person's name on the item. Go to and use invitation code "START" to send personalized and automated cards and gifts today. BannerSeason is an automation platform that allows for these cards and gifts to be triggered through campaigns.  If you are a business, it's easy to automate birthday or customer anniversary card / postcard campaigns using this software. Remember, we love our listeners and want to continue to grow the show so that we can provide even better content and quality going forward.  Please do us a favor and rate and leave a written review to help boost our podcast rating. Connect & message us on LinkedIn:  Justin Womack:  Andros Sturgeon:  If you would like to support the show with a donation, please find the link below and submit a contribution. Donors that donate $0.99 per month will get a featured shout out on the show.  Donors who donate $4.99 per month will get the shout out plus access to all webinar recordings.  Donors who donate $9.99 per month, you get all the recordings PLUS a private group coaching call once a month for one hour with the Marketing Geeks.  Want to be a guest on the Marketing Geeks Podcast or suggest someone? Please email us at Visit our website --- Send in a voice message: Support this podcast:

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