In this episode of Marketing Trends, we explore sales and marketing alignment. We brought in Sean Sheppard, a sales expert, to help explain how organizations can better align the two. Sean is the founding partner of GrowthX and Co-Founder of GrowthX Academy. He is a serial entrepreneur who has successfully grown dozens of early-stage companies. In addition to his experience as a multi-time founder, Sean ran the sales and business development track at Tradecraft and co-founded the Professional Sales College. In this interview, Sean breaks down the x’s and o’s of how to get marketing and sales to work together. 2:00 - How to make marketing and sales collaborative rather than competitive. 9:20 - Why marketing should get messaging from sales. 17:00 - Creating product-to-market teams. 23:40 - How to handle product launches. 31:05 - Why SaaS should be service as a software. 37:20 - Evolving compensation plans for marketing and sales teams. 46:50 - How to make sure your star marketers can rise to the top. 55:05 - Best team-building exercises for marketing and sales. Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.