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306: BJ Fogg | Tiny Habits That Change Everything

By Jordan Harbinger with Jason DeFillippo

BJ Fogg (@bjfogg) is the founder and director of the Stanford Behavior Design Lab, and author of Tiny Habits: The Small Changes That Change Everything. [Featured photo by Nathaniel Gerdes] What We Discuss with BJ Fogg: The main reasons we fail at behavior change -- even when we rationally know the long-term benefits heavily outweigh any short-term discomforts. The B=MAP Fogg Behavior Model that can be applied universally to understanding (and correcting) every type of behavior there is. How starter steps and tiny habits work as effective ways to "trick" our change-resistant human brains into radical behavior change. Why BJ prefers the term "untangling" rather than "breaking" in reference to habits we want to discontinue.  Why repetition is often repeated as being the catalyst for creating habits, why this tidbit of popular misinformation is so wrong, and what really works as a better catalyst. And much more... Full show notes and resources can be found here: https://jordanharbinger.com/306 Sign up for Six-Minute Networking -- our free networking and relationship development mini course -- at jordanharbinger.com/course! Hydros filters your water five times faster than any of its competitors, and its relentless commitment to sustainability ensures its hydration products support your values as well as your health. Thirsty for a bargain? Go to hydroslife.com/jordan for a 20% discount on your entire order! Better Help offers affordable, online counseling at your convenience. If you're coping with depression, stress, anxiety, addiction, or any number of issues, you're not alone. Talk with a licensed professional therapist for 10 percent off your first month at betterhelp.com/jordan! To truly thrive in all areas of your life, you can’t ignore the importance of good health. Try Organifi Green Juice for 20% off using code JORDAN when checking out at organifi.com! Credible is an online marketplace that gets you pre-qualified student loan refinancing rates from up to 10 different lenders so you can save on interest -- and it doesn't sell your data to third parties. Visit credible.com/jordan, and when you close a loan via Credible, you'll get a $200 gift card! Details here.

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