S01 EP04 - Spartan Race

By Way To Blue

As a group of people obsessed by storytelling, it's no surprise that for some time we’ve been fascinated by how the UK’s £5bn fitness industry has inspired Britons to get off their sofas and invest both their time and money into achieving the associated physical and mental wellbeing benefits. In our next episode we speak to Carola Jain, the Chief Marketing Officer of Spartan Race, a global fitness brand which offers gruelling obstacle race courses in 48 countries around the world that has a mission to change the lives of 100 million people. In this podcast we hear how Spartan beautifully leverages the power of a great transformation story to build fandom and how since lockdown the brand has had to pivot and adapt its live event offering to engage and encourage a virtual audience. If you feel inspired to take the plunge and sign yourselves up, do visit the Spartan Race website : https://www.spartanrace.uk/en

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