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Fortnite, Dollar Shave Club And The Future Of Content Marketing

By David Bloom

I hosted a great panel on the future of content marketing at this week's Digital Entertainment World conference in Los Angeles, with top executives with Twitch, Fandango, Machinima and CreatorIQ. Content marketing can include everything from movie trailers to live events to influencer partnerships to what the video game Fortnite did last week with EDM star Marshmello. And as the contest for audience attention gets tougher and tougher, more brands are opting for content marketing as a way to reach engaged, highly targeted audiences. Give a listen to what some of the best in the business are doing in this burgeoning field.  Become a supporter of this podcast: https://anchor.fm/davidlbloom/support This podcast is sponsored by Flipboard

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