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EP 5 | Giden Lim and Penny Choo - On Starting an E-commerce Business with Your Spouse

By Derek Toh

“Our home was our office, production place and the fresh flowers we bought were kept in our own fridge. It was just the two of us handling everything from operations to website building, to customer service and delivery for at least eight months.” - Giden Lim & Penny ChooIn this podcast episode, Giden and Penny share stories on building BloomThis together as a couple and how conflict resolutions look like in their household. They talk about their background and how it shaped and contributed to their successes today. They share advice to young entrepreneurs who want to start up consumer businesses that deal with fast perishable products. To check out BloomThis and to join their team (as discussed in the podcast), here are the links: https://bloomthis.co/https://my.wobbjobs.com/users/companies/bloomthis-flora-sdn-bhd Giden is the co-founder and CEO of BloomThis (https://bloomthis.co/), an E-commerce that delivers handcrafted designer flowers on-demand or via subscription. Bringing his experience from the brick and mortar floristry business, Giden is innovating the way for people to create beautiful moments by delivering flowers. In 2015, he and his wife Penny co-founded BloomThis with the emphasis on improving the entire flower delivery experience. By leveraging technology and innovation in every aspect of the business, BloomThis is growing rapidly and leading the way in disrupting the fragmented flower industry.Penny is a passionate, resourceful and versatile entrepreneur who looks to create meaningful impact with her products. She wants to live in a world where love is brave, dreams are pursued and life is fulfilled. She is the Co-founder and Creative Director of a flower startup known as BloomThis. She wants to create the most unforgettable gifting experience and be the most sought after floral company in town, and everywhere else. She has the vision to touch 10 million lives by delivering unforgettable experiences with flowers.If you enjoy the podcast, do leave us feedback on Apple Podcasts/ iTunes! It will help us understand our listeners better and help convince high profile guests to join us on the show.Follow our host, Derek Toh:Instagram: instagram.com/derektohcLinkedin: linkedin.com/in/derektoh

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