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Business Judo with Adam Blitzer

By The Mission

How do you take an $8 website domain and bookstrap it into a multi-million dollar business? For Adam Blitzer, Co-Founder of Pardot, all it took was determination, grit and a long-term vision. Using that vision, Adam and his co-founders managed to turn Pardot into a force to be reckoned with in the B2B Marketing space. Eventually, their success garnered the attention of Salesforce, who acquired Pardot in 2013. In this episode, Adam (who now serves as the Executive Vice President and General Manager of Salesforce’s Sales Cloud) shares what he’s learned along his journey; including how to use your opponent’s strength against them and how to capitalize on asymmetric forces in business. Mission Daily and all of our podcasts are created with love by our team at We own and operate a network of podcasts, and brand story studio designed to accelerate learning. Our clients include companies like Salesforce, Twilio, and Katerra who work with us because we produce results. To learn more and get our case studies, check out If you’re tired of media and news that promotes fear, uncertainty, and doubt and want an antidote, you’ll want to subscribe to our daily newsletter at When you do, you’ll receive a mission-driven newsletter every morning that will help you start your day off right!

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