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The Five Core Human Motivators

By Bonnie Bowles

If you’re going to build a successful business, it’s imperative that you have a basic understanding of what people want - what drives them, what motivates them, what needs must be met. What are these core human motivators, or human drives that influence decision-making and human behavior? In a nutshell, these are: [03:24] The Drive to Acquire: this is the desire to collect material and immaterial things, like a car, or influence. [04:06] The Drive to Bond: this is the desire to be loved and feel valued in our relationships with others. [04:39] The Drive to Learn: this is the desire to satisfy our curiosity. [05:10] The Drive to Defend: this is the desire to protect ourselves, our loved ones and our property. [05:39] The Drive to Feel: this is the desire for emotional experiences like pleasure or excitement. [06:29] Examples: how Educate To Engage connects to a core human drive, plus how my law firm connects to a core human drive [SIGN OFF IN EMAIL] SHOUT OUT LINKS: Josh Kaufman, The Personal MBA. https://personalmba.com/core-human-drives/

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