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Newsjacking with Nick Rishwain

By Ross Brand

Ross Brand with your Livestream Universe Update and Flash Briefing for Thursday, April 19th, 2018.  #LegalTech Live host Nick Rishwain is featured in a new blog post on newsjacking by David Meerman Scott, author of the international best-seller, The New Rules of Marketing and PR. Newsjacking is the art of taking a hot news story and commenting on it from from your area of expertise. Nick is an executive at, a marketing firm for expert witnesses. Scott notes that Nick is often able to produce detailed blog posts within hours of a news story breaking. Nick said in the article, quote “Newsjacking has allowed our small company to expand our digital footprint significantly. It also allows us to feature our customers and friends in articles that receive far greater visibility than our standard informational blog posts.” Read the article at You can learn more about the concept of newsjacking today at 5pm ET. Stephanie Liu and Mike Allton will discuss the practice on Lights, Camera, Live. That’s on the Hey Stephanie Liu Facebook page. Speaking of newsjacking, one of the genre’s noted practitioners, Mitch Jackson, co-host of Legal Hour Live, will be a Twitter chat guest today. He joins host Madalyn Sklar on #TwitterSmarter at 1pm ET to chat about The 7 Legal and Business Ethics of Twitter. On today’s viewing schedule: At 3pm ET, it’s Live Positive with Jeff Adams. The topic today is drama and how to avoid it. That’s on the BeLive TV Facebook page. At 7pm ET on the BeLive TV Facebook page, Joel Comm welcomes Darren Rowse from ProBlogger to share tips and strategies to make 2018 your best year of blogging yet. At 9pm ET, Jim Collison hosts Home Gadget Geeks. View at Show & event links at our website. For, I’m Ross Brand. Have a great day! Subscribe on iTunes: Enable on Alexa: Follow on Spreaker: Listen on Spotify:

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