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Kylie Jenner – The Entrepreneur Turning Economics on its Head

By Charles Kelly

 Kylie Jenner – The Entrepreneur who is defying the odds A 20-year-old near-billionaire who does not have a college degree is in the process of dismantling decades worth of bunk economic theories crafted by those long on degrees, but short on common sense. Entrepreneur Kylie Jenner started Kylie Cosmetics in 2016 ago with one product - a $29 lip kit. Forbes reported in 2018, that she “had sold more than $630 million worth of makeup since.”  Jenner owns 100 percent of a company that Forbes estimates is worth more than $800 million. Jenner is on track to become the youngest self-made billionaire ever. Kylie Jenner the Modern Entrepreneur Even more remarkable is how Jenner built the billion-dollar business without a large company or major investors and minimal setup costs, staff or infrastructure. She owns 100 percent of her business. Start-up costs were low and she employs just seven full-time and five part-time staff. All the manufacturing and packaging, along with sales and fulfilment, are outsourced. Making a billion is easier in the digital and social media age. As Jenner told Forbes, “I have such easy access to my fans and customers.”  Whilst most entrepreneurs in the cosmetics business would have huge marketing costs, Jenner’s got this covered of through her 115 million Instagram followers and even more on Snapchat.  John Tamny, Director of the Center for Economic Freedom at FreedomWorks, sates in his new book, The End of Work, that Millennials will be the richest generation in the history of the richest nation in the history. Maybe, until Jenner's generation eclipses the Millennials. The young understand and embrace the technology best.   There are more examples and practical steps to getting rich and being happy in my book, Yes, money can buy happiness, I cover the 3 R’s of Money Management, the Money B.E.L.I.E.F System and much more. Check it out on Amazon

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