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Sound Test: Why Podcasts Are Ripe for Experimentation

By The Richards Group

Podcasts have never been more popular, and the barriers to entry for brands to enter the space have never been lower. It’s time that brands start seeing podcasts not just as a digital replacement to radio, but as a legitimate testing ground for sparking new ideas and connecting with audiences in a deeper, more authentic way. Read Patrick’s and Kyle’s trend at richards.com/sound_test. Or for all the Ten Digital Trends for 2020, visit richards.com/trends. Have a question or would like to debate a particular trend? Please feel free to reach out to us at richards.com/contact. We love this stuff. Transcript – richards.com/sound-test-podcast-transcript/

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