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How Sittercity started with zero funding and ended up at the top of Chicago's business ladder

By Scott Kitun

Elizabeth Harz, CEO of Sittercity, joins Scott in-studio at WGN to share her classic bootstrapping story about how her on-demand babysitting company went from rags to riches (metaphorically speaking!). Everyone compares simple, accessible, quick-response programs to Uber, when instead they should be comparing them to SitterCity.

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