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The Classics 36: Peter Mead

By Monocle

Monocle editor Andrew Tuck and Culture editor Robert Bound meet advertising luminary Peter Mead. He joined the show to discuss his career path from 16-year-old office boy to co-founder of one of the most successful agencies in the industry, AMV, as detailed in his book ‘When in Doubt Be Nice: Lessons from a Lifetime in Business’.

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