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#026 - Deadlines, Deadlines...

By John Lamerton and Jason Brockman

We're working to rather a tight deadline at the moment, with John's new book "Big Ideas for Small Businesses" coming out on the 21st June. With that very deadline much in mind for the whole team at the moment, it's only natural that this week we talk about deadlines - how to set ambitious, yet realistic ones, as well as the effect that a good deadline can have on your own business, and how they can be deadly when deployed in your marketing. For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at And to watch the LIVE recording of each episode of the Big Idea Podcast, join our Facebook Group for FREE - you can then watch our ugly mugs in glorious technicolour every Monday lunchtime, as well as get BONUS in-between-isodes, and direct access to both of us to ask any questions about this, or any other episode.

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