How To Create A Wildly Successful Viral Content Company... with Derek Flanzaich
By Mike Dillard
By the age of 23, Derek Flanzraich was fed-up. He had struggled with his weight for years, and he was fed up with the diets, the social stigmas, and with the fact that the message sent out to people today is that you have to have six-pack abs to be happy. So he decided to do something about it. He turned his pain and his passion into a new company with a new message… The company is Greatist.com, and their mission is simple… It’s to help the world think of health in a healthier way. It’s not about conforming to society’s definition of healthy or fit, but your personal vision of what a happy and healthy life looks like for you. They do that through the honest, scientific, and light-hearted content produced by their team at Greatist.com, and as you’re about to hear today, the story behind the company’s launch and growth is a fascinating tale of trial and tribulation, where they had to sit down and talk about an orderly shutdown of the company, to where they are today with over 1.3 million followers on social media Derek is without a doubt, one of the smartest entrepreneurs I’ve ever met. If you want to learn how to turn your passion into a business, and how to create amazing content that goes viral, you’re going to love today’s episode.
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