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By Glenn Fisher

Glenn Fisher talks to health copywriter Louise Shanahan of The Copy Prescription about why jargon can sometimes be useful in copywriting, what it takes to write copy in the health niche and why you don’t need a six-pack to provide health advice. RELATED LINKS: Louise Shanahan is a freelance copywriter and founder of The Copy Prescription. She is based in Edinburgh. You can visit her website here: Glenn Fisher is an author, speaker and copywriter. His first book, The Art of the Click is an Amazon bestseller and is published by Harriman House. It's available now on Amazon here: Just One More Thing by Peter Falk is available on Amazon here: You can find out more about Joanna Weibe and Copy Hackers here: The Copywriter Club Podcast with Kira Hug and Rob Marsh is available here: The Copy Chief Podcast with Kevin Rodgers can is available here: For more free insight into copywriting and marketing, visit:

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