Making the Employer Brand Obvious, with Tisha Leslie of T-Mobile
By Jorgen Sundberg
Today we’re talking to an American wireless voice and data provider that you have probably heard of. Is it a blessing or a challenge to be a well-known consumer brand when it comes to employer branding? Depends on how you deal with it. We're speaking to Tisha Leslie, Director of Employer Brand at T-Mobile US. In this interview, she shares why the objective of T-Mobile's employer brand is to "make it obvious", what the give-get of working at the company is, how she partners with lots of teams inside the business for activation, and why research is the most important element to employer brand management. Tisha on LinkedIn: https://www.linkedin.com/in/tishaleslie/ T-Mobile Careers: https://tmobile.careers/ Measuring Employer Brand, the Complete Guide: http://linkhumans.com/measuring-employer-brand-guide/ The Employer Brand Index: http://employerbrandindex.co Thanks for tuning in!