Sometimes the biggest difficulty is where to start when you want to advertise your business. You have a product or service you want to sell, you know you have to do some advertising but you're not sure what to do first. Above all, you know you want to get value for money. In this business podcast, we ask Fergal O'Connor The CEO and founder of BuyMedia to walk us through the steps a business should consider taking when spending money on advertising. As always let us know what you think on facebook, twitter @incSixty or contact us directly. All the notes for this show can be found here: Inc60.com.