273: The Only Two Numbers That Matter and Why You Can’t Make Money
By Sean McCabe and Ben Toalson
This episode title is tongue in cheek: The reason you can't MAKE money is because making money is illegal. That's called counterfeiting. This isn't just a silly play on words though. It's to illustrate an important concept: You don't MAKE money, you GET money. You have to go GET money. Someone else has your money. A stranger has your money. You need to go get it from them. Who are the people you want to reach? Who has your money and what do they want? What can you provide them? How can you give them a solution to a problem they have that they're willing to pay to make go away? You need to figure out a way to create value and exchange it for money. This episode is about selling. The degree to which you are sold you will sell. Read that last sentence again, it's important. If you're not selling, you're not sold on your product. You don't actually believe in what you're selling. This episode will remind you that you are a BUSINESS and help you focus on the things that matter.