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Understanding Your Customer with Chris Laub - BGP 66

By Spencer Shaw

Chris Laub is a research copywriter and is in the quest for understanding what customers truly want by asking them questions in surveys or through phone conversations. He’s going to share the questions he asks and how to get beyond surface level information.   Show Notes: 00:04 Episode highlights and summary 00:46 Introducing Chris 01:45 Helping the Shark Tank product sell 04:38 Getting inside the mind of the consumer 06:50 The Market Research Pyramid 10:29 Using the surface level information 11:01 Going deeper to understand your customers 13:29 Tactics for running a market research survey 15:35 The single most important question you can ask 18:24 Why not just go one-to-one? 20:23 What questions he’s asking to extract the “gold” 27:46 Say thanks to Chris on his Facebook page   Resources: Market Research Phone Script - Downloadable PDF Chri’s FB page - https://www.facebook.com/theresearchcopywriter/ SimilarWeb Quantcast

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