Dr. Sirikul Nui Laukaikul
By One Point 5 Media Inside Ideas with Marc Buckley
Dr. Sirikul nui Laukaikul is Brand Strategist & Sustainability Advisor, The brandbeing Consultant Country Director, SB Thailand Founder & Director, พอแล้วดี The Creator (PorLaewDee) Nui began her career in Brand Marketing in the creative area, and later progressed to the strategic side of the business. She received her Bachelor’s degree in Mass Communications from Chulalongkorn University, Master’s degree in Advertising Management from University of Texas at Austin, and PhD in Human Resource Development from International Program of Victoria University, Australia and Bhurapa University, Thailand. After working for the global network for close to 20 years, Sirikul found her own consulting firm with a mission to be a small but competent strategic advisory company, aiming to work with Thai clients who truly believe in sustainable branding and systematic methodology. Her approach to develop and design brand strategy is based on the Sufficiency Economy Philosophy, a practice she committedly advocate for. With a background ranging from communication and management to sustainable development, in addition to her own unique combination of creative flair and strategic thinking, Sirikul is ‘one of a kind’ consultant who can provide strategic & holistic recommendations that are sensible and practical for each client’s needs. Her strength lies in compelling brand strategy development—Brand Model & Brand Architecture as well as Branded CSR. She has been representing Sustainable Brands (SB) in Thailand since 2016, and had successfully commenced the conference among business circle for more than 5 years. Additionally, she found the “พอแล้วดี The Creator” (pronounced por-laew-dee) program, aimed to strengthen immunity among young entrepreneurs through Sufficiency Economy Philosophy. Sirikul is one of the sought-after speakers in Branding and Sustainability subjects. She has been invited to be a key speaker in several countries. Her speech on “Karma Marketing” and “Moderation and Sustainable Development” have been admired and referenced among those who practice business with compassion.