Arguably the forerunner in Islamic related design across the world, Peter Gould's journey is fascinating on both a personal and business level. By the time Peter hit university, he discovered two crucial things that would inform his work to come; his passion for design and his belief in Islam. Instead of working at a corporate firm to channel his design talents, Peter took the road less travelled by and started his own design agency from scratch. From here on, Peter worked with some of the biggest brands in and out of the Muslim World - from icons like Sami Yusuf to brands like Emirates Park Zoo and Colgate. Alongside servicing major clients, Peter is now working on some projects of his own. In the episode, Peter walks us through the journey that finally culminated in his most recent project, Zileej - a design agency creating the next generation of meaningful toys, games and creative experiences for the Muslim World. The Transit Lounge chronicles the journeys of people who’ve had a considerable impact on the Muslim world. In season 1, we hear from successful entrepreneurs, academics, scholars and politicians. Hosted by Mohamad Zaoud, each episode explores the highs and lows of our guests, and tackles the question of our time - what does it take to find balance when living a contemporary Muslim life. Mohamad Zaoud is a brand enthusiast and consults businesses and NGOs on brand & growth strategies. He’s currently the Manager of Digital Growth – EMEA, and formerly Head of Marketing MENA, at Al Jazeera Media Network where he’s worked on flagship brands including Al Jazeera and AJ+. Visit toledosociety.com for more info.